C is for Cameras Contra Agency - by Contra Agency,

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Why is the RED an important addition to a successful Video Production Agency?

At Contra, we know what it takes to make a great film. Even with an extremely talented team, we know that we need the best high end equipment to back us up. That’s why we choose to work with the very best camera equipment. It’s been 8 months since we welcomed the RED Dragon to our team and we haven’t looked back since.

We shoot everything on the RED. It takes a no compromise approach to image acquisition and we only ever want to offer the best to our clients. We didn’t want to be using the same camera as the majority of our competitors. We wanted to be more advanced, more efficient and more desirable! Shooting raw and shooting 6k means that we have the most flexibility and control over the image we want to produce, not just in the field but in the edit too. Not only does it give us the ability to produce incredibly impressive video content, but we can also take high quality stills from the footage and use them to show off content on both digital and print platforms.

It’s important to mention the versatility of the RED, it is a feature film camera, that can also be stripped back to it’s bare minimum and be attached to a drone. This suits us perfectly. With new clients and projects coming through the door every single day, we NEED to be flexible in our video production agency. It allows us to be bigger, bolder and braver, with no restrictions to our creativity.

Surely with all of these positives comes the looming question of ‘That’s all great, but how much will using a swanky new camera cost?’. Thankfully for both us and our clients, fixed prices really aren’t an issue. As I mentioned before, the RED can be stripped back to it’s bare bones, reducing the cost for a lower budget shoot. That combined with the fact that the RED is now a member of the Contra team, it means that we can be completely flexible. This allows us to find the best solution to meet your budget whilst still maximising creativity.

C is for Cameras.




Thank you to Rich and Super Rich for starring in this episode.

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