G is for Grading Will Hammond - Head of Post Production by Will Hammond, Head of Post Production

[Skip to Content]


Why colour grading is crucial for all video production companies…

What is colour grading?

Since the birth of digital filmmaking the door to the possibilities of colour correction has been kicked wide open. Now with advanced colour correction software such as DaVinci Resolve – Contra’s software of choice – we can manipulate every pixel; ensuring each frame looks as great as possible.

What is it used for?

All video production companies worth their salt use colour correction to enhance and/or change the look of their films. The possibilities are almost limitless in terms of its uses; fixing incorrectly exposed/white balanced shots, tinting a shot to give it a certain mood, or even changing the colour of someone’s tie (see video above)!

Why don’t you just make the shot look great when you film?

We do! A bad shot won’t turn into a work of art with good grading, it can just amplify what’s already there. We do tend to shoot with a ‘flat’, low contrast look in camera in order to capture as much of the image as possible. This then allows greater flexibility when it comes to grading. This is brilliant when certain shots in a sequence don’t match or we decide we need to completely change the tone of the film as we can push the colours much further.

What does all this mean for our clients?

Colour grading is a science with almost infinite depth and complexity so at the end of the day leave all the technical stuff to the video production company. All our clients need to know is that here at Contra we love making your films great, and colour grading is just one of many tools our team use to achieve that.

Will Hammond - Head of Post Production by Will Hammond, Head of Post Production
  • Image of GOLD: Marketing and PR EVCOM 2017
  • Image of GOLD Direction EVCOM 2017
  • Image of Silver Direction EVCOM 2017
  • Image of GOLD Cinematography EVCOM 2017
  • Image of EVCOM Charity & Not for Profit
  • Image of EVCOM Gold Winner Brand Communication
  • Image of Cannes Marketing Communication
  • Image of Cannes Best Editing
  • BBC Radio 4
  • Imperial College London
  • Instituto Neymar Jr
  • Buyagift
  • Now Tv
  • UGG
  • Save the children
  • BBC
  • Sky
  • Design Museum
  • University of Cambridge
  • Cadbury
  • Honda
  • RedBull
  • KPMG

Each day Contra makes beautiful web applications films for brands documentaries scripts and stories animations that inspire campaigns that convert social media campaigns content that engages clients more beautiful