Fundraising video campaign for local charity
The London Marathon is the world’s foremost fundraising event, raising over £60 million for charities last year. This year, John Ford ran his first 26 miles to raise money for Bench Outreach, a leading homelessness charity in South East London. In John’s own words:
“I’m running the Marathon to raise money for Bench Outreach. But that’s not it. Not entirely. There are people out there who genuinely understand the most challenging needs in our society. People far wiser than I am. I care about the disadvantaged but often don’t know how to begin to help. Or maybe I’m too scared. But there are people who know what is needed and are doing something about it. These wonderful people need our support. So I’m raising awareness of those that are doing something powerful for those who are powerless. They are helping vulnerable people overcome drug and alcohol dependence, find decent homes and lead lives that have meaning and purpose.”
Bench Outreach is an innovative and highly effective charity working with homeless people in South East London. It aims to help people overcome addiction, find homes and lead fulfilling lives. It has pioneered the Housing First approach to ending homelessness and continues to explore new and innovative approaches to address poverty and exclusion.
Homelessness has been on the increase recently and we wanted to all that we could to raise awareness and funds for this local charity.
Contra created two fund raising videos to support the campaign – one was more of a mood piece designed to introduce some of the clients that work with Bench. A short, emotional series of interviews give the viewer a sense of how real the issue is. View the film here
Our second film introduces two people – Jodie, a former client and Declan, one of the founders and CEO of Bench Outreach. We wanted the film to feel authentic and to put the viewer alongside these two inspiring people. Declan speaks openly and honestly about the issues he faces, while we are inspired by Jodie’s journey.
As part of the run up to the marathon, the films helped to raise nearly £3,000 alone in small donations, while the campaign film has itself served to help Bench raise over £100,000 of new funds. In addition, the project encouraged Bench to look at how it communicates its impact internally and externally and it has gone on to develop a strategy for the future. So alongside helping with fundraising, the project had a very positive impact on the organisation as a whole.
Let’s make something together
Do you have a project you’d like us to help with? Fill in the form below or call us on 020 3876 5823