Online commercial for US audience
Eurostar are further building their awareness across the Atlantic with their latest film, See More in One Trip. With US sales up 26% year-on-year, and an exciting new direct service from London to Amsterdam, our latest film has been produced to take advantage of the growing, overseas interest in the Eurostar service.
Winning the project over a number of other agencies, See More in One Trip is our first collaboration with Eurostar. We were tasked with the challenge of making a film that can build on the success of the previous Travel State of Mind ad, without losing the fun, vibrant feel.
Showcasing Eurostar’s unique selling points marking it out from the airlines, we brought together the product and destinations in a single narrative. The result is a film that sees a character moving through a Eurostar train, experiencing the highlights of London and Paris (quite literally) as he passes from carriage to carriage.
Representing the allure of London and Paris
Creative Producer Thomas Pullen and Director David Hayes brought a sense of magic to the piece, with the character seamlessly transitioning from scene to scene, encapsulating the ease of experiencing these two iconic cities in one trip. Combining the magical narrative with highly cinematic visuals and playful, orchestral score; the result is a film that draws on references including La La Land and the works of Wes Anderson to deliver a playful, engaging interpretation of what a whistle stop trip in London and Paris can offer.
With the upcoming Royal Wedding in London and the Ryder Cup in Paris, Contra and Eurostar hope that this film will be the perfect brand awareness piece to gain new customers in Americans looking to experience both London and Paris in one trip.
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