High Quality Video Production For Educational Institutions
Imperial College London asked Contra to devise a concept that would represent the measurable impact that the university’s research is having in the real world. The brief for this film included a strict target audience of 14-17 year old prospective undergraduates.
Following extensive communication with the client on this topic, our scriptwriters worked on a narrative and visual tone that a person of this age would relate to and enjoy. It was important to not go into too much detail about the research taking place, but to offer a surface glimpse of the excitement on offer to an undergraduate at Imperial. Using advanced motion graphics allowed us to dissect scientific images that may otherwise have been tricky for a younger audience to comprehend. Every aspect of the video production, from initial ideas to the final sound mix, was approached with our young target audience in mind.
In order to represent the incredible detail of the research taking place, we decided to film three areas of scientific experimentation using a ‘Phantomflex’ camera shooting at 2,000 frames per second. On the same day we had a 35’ crane supplied by the awesome Offtrax to capture their epic facilities.
Winner: Grand Gold Award for Educational Recruitment Videos
The Judges said: “What an extraordinary video. Shot in a nontraditional style, this video has emotional appeal, exceptional photography and graphics, and is everything a recruitment video can be. It is aspirational and bold, communicates the institutional mission, and includes a call to action… it really sets the standard for recruitment videos.”
Our clients were thrilled!
“We are indeed very pleased. We have had people weeping with joy (I kid you not)… I really enjoyed working with you at Contra too. Trust me I am wracking my brains for the next big project with you guys! In the meantime I have been recommending you far and wide”
If this educational video resonates with you, please do get in touch with us to chat about how our Video Production Company can serve you!