Red Bull

An animation to announce Neymar Jr’s new sporting competition

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Motion Graphic Design for Red Bull

Contra Agency was approached by Red Bull and the team behind Neymar Jr’s Five, a new and exciting footballing concept devised by Neymar himself, to create a film which can help people learn more about this incredible take on five-a-side football.

We’re always looking to be on the cusp of what’s new and exciting in the world of sport. When Red Bull asked us to create an animation around a new game they have formed with a footballer with the prestige of Neymar, we jumped at the chance to collaborate.

They needed us to create an animation that would both generate interest and excitement for the game but also inform people new to the sport about the rules and how to play.

It had to be vibrant, urban and exciting, the perfect piece to raise awareness and introduce a whole new fanbase to this great game and explain the unique rules. From the very beginning of the project when we were in the scripting phase, we wanted something that was clear, concise and, most of all, engaging. We knew that this needed some cutting edge motion graphics, an edit that could maintain that pace and the right soundtrack to pull it all together.

Both Red Bull and Neymar himself were thrilled with the resulting film and it’s roll out across the Neymar’s Five website and across social media and mobile platforms was a huge success.

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