Promotional Video leading to top 150 Kickstarter campaign
Peak+Flow are a crowd funded sustainable activewear brand that launched in September, 2018 with the view to producing clothing that’s ethically sourced using recycled and organic materials for the modern, conscientious consumer. The clothes are created using plastic bottles and plastic fishing nets which litter our planet’s oceans.
To help reach their Kickstarter target and to inspire audiences to invest in their company ethos, Peak+Flow had asked Contra Agency to produce a promotional video which shows the organic, ethically-made clothing in action, worn by those that love staying active but truly care about where their clothes come from.
The objectives of the project were to raise over £27,225 on Kickstarter to enable the brand to start manufacturing their clothing to be sold and distributed worldwide. Within three months of the video’s release on the crowd funding platform, Peak + Flow had smashed their targets and were able to launch their brand.
Now, in 2019, Peak + Flow are successfully paving the way in sustainable fashion with a circular vision for sustainability: zero-waste and zero damage which supports our planet.
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